Marketing Analytics Manager (Houston, TX)

In 2021, Houston, TX is having a massive hiring event for Marketing Analytics Manager Houston, Texas. Direct Energy is hiring the largest retail providers of electricity, natural gas, and home services in North America.

4,559 Marketing Analytics Manager, Jobs found in Houston, Texas.

96 jobs and career positions available at Direct Energy. 

Direct Energy has a range of opportunities for like-minded individuals, across the US and Canada corporate offices to warehouses and customer service centers.

Direct Energy is an equal opportunity employer.

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Marketing Analytics Manager (Houston, TX)


 Metrics and data include, but are not limited to, digital (display, native, social, impact, local, video, audio, etc.) as well as analog data such as call volume and direct mail response. The Marketing Analytics Manager is responsible for reporting on performance with regard to campaign results and their impact on renewal and retention rate, brand strength, awareness, consideration, and market share across brands in the Texas and northeast markets.

  1. Gather and analyze multichannel campaign metrics from both online and offline sources
  2. Create data stories with actionable insights – at the granular level for campaign optimizations as well as at high-level executive reporting
  3. Use data visualization skills to tell the data story through easy-to-interpret dashboards and presentations for both upper and executive management teams for multiple brands in the NRG Retail portfolio.
  4. Ensure all marketing campaign metrics/KPIs are being tracked appropriately
  5. Track data across all acquisition and retention efforts, including traditional upper funnel mass, upper and mid-funnel digital, direct mail, email, and other customer communications.
  6. Use data visualization skills to create easy to interpret dashboards and presentations that clearly and accurately, reliably report on media activity and campaign effectiveness, measuring ROI, CTR, CPM, VCR, brand strength, renewal rate, etc.

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Direct Energy

The largest retail providers of electricity, natural gas, and home services in North America.

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Marketing Analytics Manager (Houston, TX)


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Marketing Analytics Manager (Houston, TX)

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